How to Succeed as an Orange in an Apple World
Planet Orange, a start-up company offering eco-friendly, alternative termite and pest control solutions, believed in the importance and viability of their services. Breaking the hold that the large, well-established competitors had on the industry category seemed to be a daunting task. They came to us for help to craft and deliver their message. Targeted radio advertising strategies combined with a tongue-in-cheek, brand-awareness campaign (“Orange you glad you called?”) pushed Planet Orange to success quickly. Their consistent presence on Bay Area radio has made them not only a dominant player, but a trusted one. Planet Orange is the official termite and pest control provider for the San Francisco Giants, San Francisco 49ers, and San Jose Sharks.